VISION

To become an outstanding Bachelor's Degree Program in Retail Management that produces professional graduates in the field of retail management and is nationally competitive by the year 2030.

From the above vision, there are key terms that need to be clarified in meaning, namely :

1. Excellence involves implementing quality education and teaching, research, and community service in the field of retail management, thereby benefiting society.
2. A professional has high expertise in the field of retail management, integrity, and adheres firmly to moral values.
3. Competitiveness is having an advantage in the field of retail management and managerial skills to win the competition.

MISION

1. Organizing education and teaching to develop and enhance knowledge in the field of retail management.
2. Conducting research and community service to improve the welfare of the community.
3. Conduct cooperation with various parties in order to support the implementation of the tridharma of higher education.

GOAL

1. To create competent graduates who master retail management and are competitive in the job market.
2. Generating research and developing retail management knowledge that is beneficial to society.
3. Generating community service to advance the nation and improve prosperity.