VISION

To become a higher education institution that excels in business science and is the first choice of the community by the year 2030.From the vision above, there are key words that need to be further clarified in meaning, namely:

1. Excellent means having the ability to carry out education and teaching, research, and community service that is the best among other higher education institutions and beneficial to society.
2. The primary choice of the community means becoming the community's goal to learn, as a source of skilled labor, and to serve as a reference in business science.

MISION

1. Implementing education and teaching, research, and community service to produce professional personnel in the field of business, developing business knowledge, and realizing a prosperous society.
2. Conducting institutional management in a credible, transparent, accountable, responsible, and fair manner.
3. Carrying out cooperation with various parties in education and teaching activities, research, and community service.

GOAL

1. Producing graduates who are skilled and competitive in the national job market.
2. Producing research that is beneficial for society and the development of business science.

Generating community service to enhance the welfare and progress of the nation.